What is Giving Tuesday?
Fueled by the power of social media, #GivingTuesday has become a movement that celebrates personal philanthropy and inspires individuals to support the causes most important to them. #GivingTuesday brings together diverse networks of individuals, large corporations, small businesses and nonprofits across an ever-expanding range of new media platforms to encourage and amplify small acts of kindness in the service of changing our world for the better.
Celebrated on the Tuesday after Thanksgiving, the fifth annual #GivingTuesday will take place on November 29, 2016.
Where did the idea come from? The retail industry has long benefited from seasonal shopping that symbolically kicks off with “Black Friday” – a day that has since inspired “Small Business Saturday” and "Cyber Monday.” #GivingTuesday, then, serves as a national day of giving to kick off the giving season, when many make their holiday and end-of-year charitable gifts.
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